Look at the conversation between Ned, Tim and Sue below. Try to replace the words in bold with the following terms and expressions:
| bail out | catchy | come up with | keep ___ fingers crossed |
| lend (us) a hand | short and sweet | slogan |
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Ned: Hey, guys. You look really stressed out. What’s going on?
Tim: We’re trying to (think of) a (memorable) ad line to help us sell our new hats on
T.V. and radio. We can’t think of anything, and we really need a (company ad line) that will
get people’s attention!
Sue: Yeah. I’m getting really fed up with having no ideas. McDonald’s had “I’m
lovin’ it”, and Nike has “Just do it.” Everyone remembers those slogans. Why
can’t we think of one? Can you (help us ) , Ned?
Ned: Well, let me see if I can help you. You like the McDonald’s and the Nike
slogans, so that tells me you are looking for something that is (not long and good) . You
need a good line that everyone will like, and it can’t be too long, so people will
remember it easily. Hmmph – Let me think. I’ll get back to you later, ok?
Tim: Ok. See you Ned. We’re counting on you for a good idea.
Ned: I’ll do my best, but you guys shouldn’t give up so easily. Later!
Sue: I really hope that Ned can help us. (Wish for good luck) !
Tim: Oh, you know I will! We need all the help we can get right now.
Sue: I know that Ned can (help us) . We need him to save us, or we’ll never get this
commercial ready on time!